Don’t Buy Her Flowers is a start-up business that sells thoughtful gift packages for any occasion. Important e-commerce order data was being extracted through .csv files and manually collated on a monthly basis to provide management reports. Under the leadership of Hannah Ridler, Head of Marketing, Customer Life-Time Value based visualisations were created to support ongoing marketing strategy
Extracting data from WooCommerce and translating it into commercially meaningful formats and enriching the data to drive insight proved to be more complex. Having completed this, the challenge was to create powerful visualisations that support changes to marketing strategy. Hannah had set us a number of challenges to create important Customer Lifetime Value KPI’s.
The WooCommerce API is well developed and sophisticated, so extracting data was relatively straight forward. To enhance the data, we used a number of Python analytics libraries e.g. inferring gender from first names where it wasn’t clear in the data. Having made commercial sense of the data, we built a number of powerful visualisations to explain customer preferences and lifetime value.
Head of Marketing,
Don’t Buy Her Flowers
I’d been grappling with manually downloading data from WooCommerce into spreadsheets on a monthly basis to get basic information to support our marketing strategy. The ReddishGreen team understood the problem straight away. Wells developed a complete customer profile that has allowed us to see underlying trends and marketing opportunities from within our dataset.