ABOUT US
There are some colours the eye can’t see and reddish-green is one of them.
Opponent colour theory calls them ‘impossible colours’ because the cones and rods in our eyes can’t make sense of the overlapping wavelengths of light. In Crane and Piantanida’s pioneering colouring experiments, they discovered that under certain conditions and with the right guidance, people learned to see these ‘forbidden colours’.
We founded ReddishGreen to help businesses see their data in ways they might have thought were impossible. By harnessing the power of data, we can help leaders see things more clearly and give them the confidence to take the steps they need to take.
Our business and technology specialists have provided solutions to start-ups, scale-ups, carve-outs and corporates and so we know what it’s like to be you. We understand how critical agility is when it comes to growing a business and we can help you figure out what’s worth keeping and what to leave behind, how to tackle overwhelming change and get a clear view of which direction you need to go.
We pull information directly from the source; pulse-points like marketing campaigns, customer interactions and operational and financial activity. Then, we tell a story with your data in real time, to help you make more informed business decisions, sooner.
VALUES
Understanding
We’ve been there, in the moment when you know change is needed. We’ve felt first-hand how demanding that can be and how difficult it can be to take the first step. We will work with you, in partnership to help you make use of the data you already have.
Empowering
While there’s no substitute for experience, we believe that with a clearer view, you can practice better judgement. Democratising business insight empowers your teams to achieve improving levels of performance & innovation.
Agile
The ability to adapt is the difference between good business and great, between success and the alternative.
Proactive
We started ReddishGreen to help others use data to see the things more clearly and move forward with confidence and stay ahead of the curve.
